#SPORT4SD

Carrousel du Louvre, Paris | France

Thursday 25 July 2024, at 17h00 (CET).

COMMS KIT

for people wishing to promote the event before, during and after the live event.

must-have web link!

Want to talk about the Summit?
Here is your guide to communicate about #Sport4SD

Follow the organizing institutions accounts on social media to keep up to date with the Summit (breaking news, guest speakers, highlights, etc...) and don't forget to tag us in all your communications to reach more people!

A single Hashtag: #SPORT4SD

ORGANIZING INSTITUTIONS ACCOUNTS:

AFD

Elysée

International Olympic Committee

PARTNER ACCOUNTS:

Ministry for Europe and Foreign Affairs

Ministry of Sports and Olympic and Paralympic Games

Paris 2024

Change your home page website and social networks (LinkedIn, X and Facebook) using the official Summit banner.

Highlight the Summit logo in a post, in your emails, as a wallpaper, etc.

Tell people you're taking part! In a post, in your emails, in all your comms, etc.

Let's shine a spotlight on the amazing guest speakers
and show the vast variety of personalities and experts that are involved.
This section will be updated as speakers are confirmed.

Highlight the various speeches and encourage your audience to follow each session online.

Share the introductory video of the summit by the President of France, Emmanuel Macron, and the International Olympic Committee President, Thomas Bach. Tag the following accounts to generate engagement: @EmmanuelMacron, @Elysee, @iocmedia.

Share the 5 objectives of the Sport for Sustainable Development Summit

to help people understand the meaning of the commitments made by the countries, organisations and entities who support the Paris Agreement for Sport and Sustainable Development.

Objective n°1

SPORT, EDUCATION AND EMPLOYMENT

Objective pursued: make quality sport and physical education accessible to all pupils and students worldwide and promote employability and skill acquisition through sport.

Objective n°2

SPORT, HEALTH, AND NUTRITION

Objective pursued: reduce the prevalence of physical inactivity by 15% by 2030, improve individual health, nutrition and wellbeing.

Objective n°3

SPORT, EQUALITY AND INCLUSION

Objective pursued: enable physical activity and sport accessible to everyone.

Objective n°4

SPORT, FINANCING AND IMPACT MEASUREMENT

Objective pursued: unleash the potential of sport through investment mobilization and impact measurement with the Finance in Common Coalition.

Objective n°5

SPORT, SUSTAINABILITY AND LEGACY

Objective pursued: organize more sustainable and responsible sport events aligned with the Paris Agreement on climate.

Show that you support the commitments of the Paris Agreement for Sport and Sustainable Development.
Share the 10 commitments of the Paris Agreement for sport and sustainable development

to show the concrete projects developed by the supporting countries, organisations and entities.

Commitment 1

Invest in accessible school sport facilities and physical education teacher in school, by integrating physical activity into the curriculum.

Commitment 2

Implement an adapted version of the ‘30 minutes of exercise a day’ initiative in schools to realise the health and academic benefits of active schools.

Commitment 3

Integrate sport into national youth employment and vocational training to promote employability and transferable skills in particular for young people not in education.

Commitment 4

Deliver communication campaigns showcasing the benefits of sport on mental and physical health, and expand and promote programmes to participate in community sport and physical activity.

Commitment 5

Launch a call to mobilize for nutrition on the road to the fourth Nutrition for Growth (N4G) Summit, to be held in Paris in March 2025.

Commitment 6

Join the Sport for Generation Equality coalition, with direct action to empower women, strengthen gender mainstreaming, and combat gender-based violence.

Commitment 7

Expand the number of accessible and inclusive sports facilities and programmes for people with disabilities to facilitate physical activity and sport, for everyone and especially in sport clubs.

Commitment 8

Provide sports programmes that promote social inclusion and combat discrimination, in particular for people affected by displacement.

Commitment 9

Contribute to an impact fund within the Finance in Common Coalition, to finance the commitments of this Paris Agreement for Sport and Sustainable Development and research programmes on the impact of sport on SDGs.

Commitment 10

Reduce the carbon footprint of sport practice and events to align with the Paris Agreement, and mobilise collective action by joining the Sports for Climate Action framework and the Sports for Nature initiative.

Share examples of tangible projects that have already been deployed

to demonstrate the tangible impact of the Summit on the ground in several countries.

Project 1: Waves for Change in South Africa.

Surf therapy to build resilience in young people from disadvantaged neighborhoods.

Project 2: Gol De Letra in Brazil.

Providing education in disadvantaged neighborhoods through sports-based integration programs.

Project 3: Sport, Education and Livelihoods in Latin America and Africa.


When, how and what can I post?

Tip 1

Add visuals to your posts.

Click the button for all the resources you can use (banners, posters, logos, other visuals, etc.).

Tip 2

Embrace progressive communication over time.

  • Before the event: get people excited, let them know what’s going on, share the main messages without going into too much detail, and always link to the official website.
  • During the event, invite people to watch the live stream! And share Speakers’ main quotes.
  • After the event, report back by sharing the 5 objectives and the 10 commitments of the Paris Agreement for Sport and Sustainable Development, and show concrete examples of projects already underway.

Tip 3

Go viral!

Make sure you include the official hashtag #SPORT4SD in all your posts and publications, and tag us on LinkedIn and X (Twitter) : @AFD_en / @Elysée / @iocmedia / @francediplo_EN / @Sports_gouv / @paris2024

 

Any ideas for ready-made posts? You'll find them here!

Before the event:

[SaveTheDate]

🗓️ Come and learn more about the role of sport in achieving the Sustainable Development Goals!

The Sport and Sustainable Development Summit #Sport4SD, will be coming to you live one day before the start of the Olympic Games this Thursday, July 25, from 5:00 PM to 6:30 PM CET.

🙌 Organized by the @International Olympic Committee – IOC and the @Présidence de la République Française with the support of @AFD - Agence Française de Développement, this Summit will bring together more than 500 participants in Paris – heads of state and government, leaders of international organizations, athletes and representatives of the sports movement (French and international federations, Olympic Movement, associations, and entrepreneurs), and sport and development financial actors – all mobilized around the shared agenda of the UN Sustainable Development Goals.

To learn more about this event 👉 https://www.sport-for-sd.org/en

During the event:

#Sport4SD

Here we go! 💪

The Summit for Sport and Sustainable Development #Sport4SD officially opens in the presence of Thomas Bach, President of the @IOCmedia and @RiouxRemy, CEO of @AFD_en.

Follow the live broadcast of the Summit live on our social media.

After the event:

#Sport4SD

On July 25, the Sport and Sustainable Development Summit took place at the Louvre Carousel.

🌍 Strong commitments were made, and we support goal n°3: Equality and Inclusion.

Find out more 👉 https://www.sport-for-sd.org/en

Do you have any questions?
We're here to help!

Contacts